Print management or Printing Consultants also referred to as Print Brokers or Print Farmers. The former is how ‘we’ in the industry refer to ourselves the latter is a term used by some printing companies who don’t see the benefits.
What is Print Management?
Print Management is where a company outsources it’s business’s printing requirements to an independent supplier that will provide suitable printing solutions based on individual customers requirements / brief and through the utilisation of a printing network provide the best possible price.
In essence Print Management is the management of a printed project from it’s concept and design stage through to delivery and all the key stages in between. Print Management companies are best placed to identify the best printing process suited to a particular project, source the print, manage each of the stages along the way and ensure delivery is met within the required time frame. This is particularly important if you are promoting an event or a product launch.
When buying print there are a number of pit falls? Not all printing companies’ presses / machines are configured the same way (i.e. B1, B2, SRA1, web presses etc.) and therefore are not always best suited to print a particular project. There could be higher waste incurred or additional press passes required to meet a certain specification – which of course adds additional cost and time. The best print management companies are made up of technical print professionals who have a wealth of knowledge in the field and are able to identify the best process suited to each project and save money and time in the process.
Do Print Management companies care about Print?
Print management companies do care about print working closely with suppliers to achieve a common goal – ‘customer satisfaction’. The aim is not to make a quick buck then move on to another customer but to build and develop strong working relationships with each of it’s clients and to increase the effectiveness and profitability of each project, in turn enabling them to reach their target audience through the medium of print. From the initial concept to print then through to delivery, we work seamlessly with our clients to achieve a cost effective solution that surpasses expectations. We’re with you every step of the way.
Print and Digital Associates are an independent print management company which has a wealth of experience to offer. Covering all aspects of the print and media industry we have the ability to fully understand our clients print requirements and offer the best solutions to deliver printed and digital projects within budget to schedule.
If you’re looking for expert advice on printing and digital media get in touch with us at Print and Digital Associates, we would be more than happy to help you with your printing requirements.